Firstly, the fashion industry, which is a typical industry of Take / Make / Waste structure, is now increasingly needed to be changed, as various companies around the world are taking actions. We indicate a new way of the fashion industry by adopting the transition from the linear to the circular model.

Secondly, we have a strong passion to solve issues regarding the Kariyushi wear industry in Okinawa. Okinawa attracts 10 million tourists in a year. Here in Okinawa, Kariyushi wear is loved as a local formal wear and as a resort wear for tourists. We will re-brand the Kariyushi wear in the following form. Eliminate the waste contained in the fashion industry and put attractiveness of Okinawa into wears. Connect suppliers and users in the value chain by utilizing IoT technology. Okinawa has many unknown cultural values.

Lastly, create a sustainable ecosystem connected to Bagasse/sugarcane.
We will build a sustainable business model from the perspectives of 3Ps, Planet, People, and Profit.
Sugarcane is the largest agricultural product in the world, and Okinawa is the largest producer in Japan. We realize the potential of bagasse through continuous research and development, and contribute to the universal challenge of connecting the global environment to the next generation through business development premised on 3P.